The era of digitalization makes every single business has to have a digital presence. This instinct of online growth is increasing drastically as customers want to look up their queries online first, and with over 1.2 billion websites on the internet, it’s hard for you to stand out in this crowd. Having a good design website along with a better position in SERP’s is something crucial that can boost your sales and help to generate more leads. SEO and website design can work together more perfectly than people might realize. 

You can’t solely get this position using SEO factors; your website performance plays a vital role. If these components concerted, flowed together and executed correctly, your website visitors will not notice anything about what you have created; they will start navigating through your website.

Let’s find out those elements where SEO and web design collaborate.

  1. Mobile-friendliness

According to research, almost half of the global world traffic is generated over mobile phones. Those who are familiar with SEO or mobile design should already know the importance of the mobile-friendly website. Having a mobile-friendly website can help you reach over half of your audience. Google announced this ranking factor in 2015. After that, mobile indexing was introduced in 2017, which is clearly understood that Google primarily uses the mobile version of the content for indexing and ranking.

Therefore, to reach more comprehensive customers and a higher rank in Google, you should put some extra effort into the website’s mobile version.  

  • Make your mobile version is as usable as a desktop version
  • Do the placement of pictures in an accurate format 
  • Everything on the mobile version accompanied correctly as on desktop version.

Keeping an eye on these factors will boost your sale and SEO ranking, along with Google’s reputation.

  1. Website speed Bounce rate

Good web versions reload in 3 sec or less, and a customer waits for 10 seconds on a site. It means your website should load instantly as page speed is a known ranking signal. Optimize your effort on website design if you found any lagging issue, devote time and effort in removing unnecessary plugins, image optimization, browser caching, AMP and so on; these factors can directly impact your SEO performance and user experience. The customer will find their intent, and it helps you to reduce the bouncing rate. So you must have a high website speed.

  1. User friendly

Everyone knows that SEO is directly proportional to content. Good, well-presented content means better ranking and better user experience. In contrast, content with so many hyperlinks, intuitive design, and poor alignments, the color combination of text with the background can affect your ranking. Treat Google as a regular customer, make content easy to read and understand so the consumer will stay and click through your site. 

  1. Site map

The sitemap is an essential component of your website that helps search engines find the index and crawl your website’s content. A good sitemap allows the crawler to crawl your site more intelligently that improves Google ranking results in more traffic. It will only happen when your content is well optimized and appeal to users. To create a sensed sitemap, make sure your web internal linking structure makes sense, and your web design leads people in the right place.

  1. Fresh and engaging content

Fresh and engaging content is the backbone of the website. Without this, you can’t create informative web pages to maintain your rank in Google and the audience. Well informative and high ranked sites have clear content structure, accuracy in keywords position and easy to follow pages. Updating of existing content indicates Google that your website is alive results in higher crawling frequency.

Features of good content

  • How to post
  • FAQ’s
  • Case studies
  • Paragraph
  • Headings
  • internal linking
  • content intent and flow

Proper usage of links can help in a more exceptional user experience. 

SEO is best done in partnership with website design, and improving your website design doesn’t have to be complicated. Keep these key points while designing a website and you’ll soon see higher ranking and user engagement.

 

How SEO Friendly CMS can support your digital goals now and in future

Whether your website is e-commerce or a generic one, a CMS (content management system) must streamline its management. It allows you to create, delete, edit and update your content, set up workflows and publish content directly to your website. Determining the right CMS to achieve the desired marketing goal is crucial rather than migrating your site to another CMS by taking risks of serious SEO consideration.  

Why CMS is important

To an estimate, almost 47% of the websites use WordPress; 43% of the rest uses other CMS solutions depending on their organization and enterprise size like Magento, Joomla, Wix and many others, which suit their needs. 

Why must you have an SEO friendly CMS?

On-page SEO overhauls the major part of SEO and is still considered as a top organic ranking factor. Substantial components include optimization of like title, description, headings, alt text, and ensuring your code that must be as clean as possible.

What else should we consider in SEO that correlates CMS with our SEO strategy?

 

WYSIWYG- What you see is what you get

Easily managed and effectively design CMS is beneficial for all users and team members. Marketers have well known how of essential code aesthetics, and they don’t want to put hurdles for creative staff members. 

With the right CMS, you can:

  • You can build web pages without having HTML knowledge
  • Ready to use mobile-friendly websites
  • Quick and effective management of content
  • Rank well on search engines
  • Redesigning of the website quickly and cost-effectively
  • Extend website with your growing business
  • You can administer the whole digital marketing strategy from a single place.

Workflow and collaboration

A plus point; you don’t have to track revisions at all and control permissions of other software hence results in saving valuable time.

Mobile optimization

With over 40% of transactions and 87% of traffic occurs on mobile. Search engines determine the importance of mobile to the user experience very well that, on July 1, 2019, Google declares the mobile-first indexing as a dominant ranking factor of SEO.

Purpose-built features

This factor depends on your business and unique services like a simple blogging or content site to an e-commerce platform that gallops hundreds of thousand products. Each can be categorized/sub-categorized in groups accordingly.

Crawlability and indexing

With the Build-in features of CMS, it assists crawlability and indexing with canonical tags, Meta description, and robot management, RSS technology with safety and security features for your site.

Role of AI and CMS automation

AI is now beginning to play a crucial role in CMS integration and content development. There are some areas where CMS can significantly and can be insufficiently flexible in dealing with dynamic changes in consumer demand and continuity in motion. This can make your burdensome to apply changes quickly, as its more time consuming and need more resources. At this moment, AI proved to be a helping hand that can console this burden and assists marketers and SEO in leaping at the nearest possible solution and acting on them in the meantime. Moreover, AI proved to be the fanatic game-changer in various marketing dynamics and content management systems.

Gear to future proof your CMS with AI

 

Real-time SEO research and insights

This transformation of AI fills the gap of customer experience and optimization by driving real-time SEO research and ideas that traditional CMS wouldn’t do.

  • Enhancing voice search and image search opportunities.

AI enables image tagging and (NLC) Natural -Language-Processing, and in the near future, it will be able to generate content that stimulates the process of content creation. It is capable of optimizing voice search and voice control platforms.

  • Unleash more time for more creative marketing campaigns.

The predominant factorof AI is to assist SEO’s and marketers to relinquish the manual and reduce the labor-intensive aspects of their strategies to free up time for more creative marketing campaigns tasks.

Soon, we may even see fully integrateable CMS systems that can work back to AI systems and devices. AI has the capability of not only personalizing CMS content but also effectively dealing with thousands of landing pages that are to be optimized quickly and frequently.

What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

Are you doing extra efforts in designing your website? Unless you work on SEO, your site will never get the attention it deserves.

One thing you need for better SEO is back linking-having your links to another site. Google counts those links as votes for your site, which means that votes from high domain authoritative websites result in high rank. These links have different structures as natural links, manual outreach links, editorial and self-created non-editorial links, Google’s crawler not only index through all referral links and concerned websites but also transfer PR of linking sites to the linked site.

With the emergence of new technologies, people find black tactics for linking as paid links, spammy and unethical ways to cheat systems that vague the concept and intent of actual links. In these cases, there is a need for a particular link to tell the search engines that it should not be trusted.

On September 10th, 2019, Google announced two new attributes and a preexisting ‘Nofollow attribute,’ which had been in the SEO industry for over 14 years. Before going through new strategies, let’s review what the no follow link attribute is.

The nofollow attribute:                                                           

In the early days, many spurious marketers realized that they could quickly get hundreds of links to their website by leaving spammy comments to other blogs by buying links and placement of links to those sites that allow user-submitted content.

To confront this, in 2005, Google announced a way to mark a link as an untrusted link, which meant “don’t follow this link”. By adding nofollow link to the attribute to your links. Due to this, they’d not count as votes.

In simple, the way other than natural links were counted as advertised, endorsement links by adding the nofollow attribute to signify that it shouldn’t affect ranking calculations. So the only two options were dofollow and nofollow, being the default for all hyperlinks.

The introduction of UGC and Sponsored Links

In September 2019, Google announced two new attributes as UGC and Sponsored links. Marketers now have a significant relief as they could now use the two unique attributes to assist Google better understands the link intent and use 

Despite that, nofollow links still have hidden perks. They yet increase brand awareness, drive traffic to your site, helps leads discover and assist in familiarizing with your website.

Sponsored links

Sponsored attribute, by its name, should be used to identify the link as a result of sponsored/paid advertorial, paid and sponsored links.

UGC links

User-Generated Links should be used to identify that links are created by the author (author links in comments, forums posts), which therefore are not certainly endorsed by the page Author.

But these attributes work similar to the nofollow attribute, as nofollow tag was used for both paid and user-generated links. That leaves a question mark as we don’t know precisely how Google takes these attributes and our intent.

By the update of July 2020, Google made further amendments to its previous announcement and mark UGC and Sponsored links as a separate category. 

Benefit: Enhanced categorization and less confusion. The nofollow tag is now only for untrusted links as paid links, and UGC are categorized differently. 

When should you use Which attribute?

 

Sponsored attribute

rel=” sponsored”

Use sponsored attributes merely for sponsored and paid links. When you get paid to place a reference/link to another website, your motivation is quite different. It might be something you would not link to without compensation, but you have a perk that now Google can differentiate unnatural links from regular links

UGC attribute

rel=” UGC”

Use this attribute whenever a Page’s author wants to create content or links, e.g., in the comment section, forums posts.

No, follow attribute

rel=” nofollow” 

Perhaps all search engines do not support UGC and sponsored links; you can add the no-follow attribute to both types of links.

While all those nofollow links can still drive traffic to your site, you’ll ultimately have to turn to new refinements and strategies to notice a substantial boost in ranking. 

Take your SEO strategy to the next level

Some crucial elements that can boost you’re ranking 

  • Choose a website hosting with excellent uptime and load speed
  • image optimization
  • social media integration
  • use keywords (long-tail)
  • build a strong relation with non-competing websites/ business to gain and offer links
  • Do guest blogging
  • Try to contact the respective company to convert nofollow backlink into dofollow backlinks.
  • Responsive design etc.

As the SEO world become competitive each day, claiming your spot will not be enough. You have to go the extra mile to preserve it to target your KPI’s overtime. 

Whether you are creating, leveraging or optimizing link building and other related strategies, ensure the consistency to retain online visibility and better SERPS ranking.

 

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